Speech Recognition Principles And Applications Essays - Linguistics

Speech Recognition: Principles And Applications Table of contents Abstract 3 Overview of the Characteristics of Automatic Speech Recognition Systems 4 Number of Words 4 Use of Grammar 5 Continuous vs. Discrete Speech 5 Speaker Dependency 6 Early Approaches to Automatic Speech Recognition 6 Acoustic-Phonetic Approach 7 Statistical Pattern Recognition Approach 8 Modern Approach to Automatic Speech Recognition 8 Hidden Markov Models 9 Training of an Automatic Speech Recognition System Based on HMMs 11 Sub-Word Units 11 Applications of Automatic Speech Recognition Systems 12 Automated Call-Type Recognition 13 Data Entry 13 Future Applications Using Automatic Speech Recognition Systems 14 Conclusion 14 References 15 Abstract With the advances of technology, a lot of people may think that integrating the ability of understanding human speech in a computer system is a piece of cake. However, scientists disagree. Since the early nineteen fifties, scientists have tried to implement the perfect automatic speech recognition system, but they failed. They were successful in making the computer recognise a large number of words, but till now, a computer that understands everything without meeting any conditions does not exist. Due to the enormous applications, a lot of money and time is spent in improving speech recognition systems. SPEECH RECOGNITION: PRINCIPLES AND APPLICATIONS Nowadays, computer systems play a major role in our lives. They are used everywhere beginning with homes, offices, restaurants, gas stations, and so on. Nonetheless, for some, computers still represent the machine they will never know how to use. Communicating with a computer is done using a keyboard or a mouse, devices many people are not comfortable using. Speech recognition solves this problem and destroys the boundaries between humans and computers. Using a computer will be as easy as talking with your friend. Unfortunately, scientists have discovered that implementing a perfect speech recognition system is no easy task. This report will present the principles and the major approaches to speech recognition systems along with some of their applications. Overview of the Characteristics of Automatic Speech Recognition Systems How can we evaluate a speech recognition system? Obviously describing it by good or bad isnt enough since the performance of such a system may be outstanding in one application and poor in another. In fact, speech recognition systems are designed according to the application. Some of these variable characteristics are presented below. Number of Words The major characteristic of a speech recognition system is the number of words it can recognise. The question that comes to mind is how many words are enough so that the performance of a speech recognition system is acceptable. The answer depends on the application (6, p98). Some applications may require few words, like automated call-type recognition, others may require thousands, like data entry. However, increasing the number of words or the vocabulary of a speech recognition system increases its complexity and decreases its performance (probability of error is higher)(6, p.98). Systems with large vocabularies are also slower since more time is needed to search a word in a large vocabulary. Increasing the number of words isnt enough because the speech recognition system is unable to differentiate words like to and two or right and write (6 ,p.98). Use of Grammar Using grammar, differentiating words like to and two or right and write is possible. Grammar is also used to speed up a speech recognition system by narrowing the range of the search (6,p.98). Grammar also increases the performance of a speech recognition system by eliminating inappropriate word sequencing. However, grammar doesnt allow random dictation which is a problem for some applications (6, p.98). Continuous vs. Discrete Speech When speaking to each other, we dont pause between words. In other words, we use continuous speech. However, for speech recognition systems, there is difficulty in dealing with continuous speech (6, p.98). The easy way out will be using discrete speech where we pause between words (6, p.100). With discrete speech input, the silent gap between words is used to determine the boundary of the word, whereas in continuous speech, the speech recognition system must separate words using an algorithm which is not a hundred per cent accurate. Still, for a small vocabulary and using grammar, continuous speech recognition systems are available. They are reliable and do not require great computational power (6, p.100). However, for large vocabulary, continuous speech recognition systems are very difficult to achieve, require

10 insightful tips to nail a career in digital marketing

10 insightful tips to nail a career in digital marketing If you’re thinking of pursuing a career in the industry of digital marketing, now is the best time to do it. Yes, now! As the industry itself ripens, so are the door of opportunities for many aspirants too.Digital marketing platform, Smart Insights, found that 39% of the companies within their survey hired new digital marketers that help expand the number of marketing agencies. It also pushes many brands to employ an in-house marketing team to fill in their marketing needs, all of which means one thing job opportunity.Just like outsourcing a call center, the demand for digital marketers grows at all levels starting from entry level up to management level skill sets. But how do you nail a gig once you have the skills? Worry no more as this article is intended for those who want to be part of the digital marketing industry. Check out the ten insightful tips below.Take InitiativeAn excellent digital marketer knows how to make brands stand out from the noise and the crowd. In sho rt, they know how to pitch a sale. A potential employer wont trust you with their marketing dollars if you don’t possess even the most basic skills and qualities.One surefire way to land a role in marketing is to sell yourself to the hiring manager and tell why you’ll make their company look good.But before diving into the application process, be sure to identify your top skills first and make a self-concept that shows who you are and what you can bring to the company. Think about what you can deliver beyond the requisite skill set. Think out of the box.Showcase Your CreativityJust like call center services, the world of marketing is all about communication across media. Hence, creating a powerful message is the key to nailing a job in the field.You can start with that one-page list of bullet points, skill lists and job titles called resume. Put some life into it. Digital marketing is a battlefield for creativity and wits so might as well start the game with your resum e.Make a customized landing page specially made for the person you’re trying to get a job with and then send a link instead of just sending a physical and regular-looking resume. This approach renders multiple benefits. Apart from showcasing your intellect, creating and telling stories, it will also reflect your work ethics.The campaigns in digital marketing frequently move at a breakneck pace, and creating and adapting on the fly shows that you’re up for a digital marketing career.Pitch YourselfCraft your pitch according to what the employer’s story is trying to tell if you want to stand out from other competitive job seekers. Ask yourself if what are the challenges of the company that they face at work every day, how they measure their success and what are the problems that they can solve by hiring you.A successful marketing campaign shows how a particular product or service will solve a consumer’s problem. This principle also applies to job seekers who convince hiring managers that they’ll be able to help and solve the issues of the company.It always helps to use empathy when applying for a job. Make a pitch to potential employers by drawing their attention with your compassion and understanding. After showing your sincerity, paint a picture of them about what the company will look like when you have eliminated their challenges. Only then can you tell them why you’re the best person for that particular job.Contact the Employers in a Creative WayEmployers or hiring managers are also canny marketers themselves. So, you shouldnt have a hard time finding them and tailor your pitch to get their attention.Tracking these people is one of the best ways to find out their corporate whereabouts and go there. If you’re going to use email, write something memorable that could catch their attention. You can also comment on what they said at a recent lecture or in their article or book that you read. Feel free to be provoca tive my friend!Know What You ‘Can’ and ‘Can’t’ Bring to the TableBetween how to hold yourself, what to wear, and how to correctly answer the interview questions that make your insides squirm, acing an interview is a difficult skill to master. An exceptional digital marketer knows about the strengths and weaknesses of the product, so should you.Playing with your strength is an easy way to get through an interview. But understanding and being honest about your weaknesses allows you to convey your inclination to grow and learn in a role. You’ll be much more comfortable going to an interview if you’re aware of what you know and what you don’t.It may sound clichà ©, but be honest with where you’re at in your career and just be yourself.Build Connection FirstMarketers by default are social beings because it’s what their job requires them to do so communicate and partner with different people and companies. It’s t he reason why it’s important to build a network of connection in the digital marketing industry.The people you meet will become your network of support whenever you encounter problems. They will also help open the doors of opportunities for you, in case you haven’t found one yet.You can start by attending industry conferences and meetups in your area to develop a potential network with other digital marketers and boost your skills through comprehensive workshops and presentations.Be a T- Shaped MarketerA T-shaped marketer is a term created by Rand Fishkin of Moz. It’s about having a basic understanding of different marketing disciplines but only specializes in one or two specific skills.It’s not surprising for companies to find candidates with a gamut of skill set that are indeed valuable assets because there are many crossovers between the different channels. It also helps you in choosing a significant path where you want to specialize.Arm Yourself   W ith Technical BasicsMost people often perceive digital marketing as quite glamorous, but the truth is, it’s more about data and technicalities than we would care to admit. You will not develop websites from scratch, but you’ll certainly need to communicate with a team of web designers or developers who are responsible for incorporating your recommendations.Thus, a basic knowledge of graphic design, Javascript and HTML will help you to stand among the not-so-technical minded candidates.Feed Yourself With the Right KnowledgeDo you know your CPA (Cost Per Acquisition) from your CPC (Cost Per Click)? If you want to ace an interview, you can discuss the return on ad spend that you run yourself for a campaign. It’s always a breeze to talk about creative concepts that you made. However, one fact remains money talks.You need to comprehend the performance of each marketing channel and their key learnings as well.Get CertifiedThe lack of entry nets is one of the issues t hat the digital marketing industry faces. It means that anyone with little knowledge of the terminology in the industry can potentially land a job in a company.As the digital marketing industry matures, recruiters are now becoming more cynical about which candidate can walk the talk and who can’t. Thus, formal training will leverage your chance of landing a career.Learning from industry experts, as opposed to self-learning, opens your eyes about the digital marketing challenges in the real world. It also gives you a forum to dispose of your specific technical questions or doubts.TakeawaySuffice to say; there are numerous ways to start a career in the digital marketing industry. And just like any field, be it an outsourcing call center, construction, or medical, passion and determination are essential to help you nail an opportunity. So, what are you waiting? Go out, spread your wings and get that position you’ve been aiming.About the author:Patrick Panuncillon is digit al marketer by profession and the ingenious mind behind LinkVista Digital Inc., a promising startup that offers various services in digital marketing, contact support, and staff leasing, to name a few. He is also a writer by heart and loves to write just about anything within his field and interests. You may connect with Patrick on LinkedIn.

George Catlin, Biography of Painter of Native Americans

George Catlin, Biography of Painter of Native Americans The American artist George Catlin became fascinated with Native Americans in the early 1800s and traveled extensively throughout North America so he could document their lives on canvas. In his paintings and writings, Catlin portrayed Indian society in considerable detail. â€Å"Catlin’s Indian Gallery,† an exhibit which opened in New York City in 1837, was an early opportunity for people living in an eastern city to appreciate the lives of the Indians still living freely and practicing their traditions on the western frontier. The vivid paintings produced by Catlin were not always appreciated in his own time. He tried to sell his paintings to the U.S. government and was rebuffed. But eventually he was recognized as a remarkable artist and today many of his paintings reside in the Smithsonian Institution and other museums. Catlin wrote of his travels. And he is credited with first proposing the idea of National Parks  in one of his books.  Catlins proposal came decades before the US government would create the first National Park. Early Life George Catlin was born in Wilkes Barre, Pennsylvania on July 26, 1796. His mother and grandmother had been held hostage during an Indian uprising in Pennsylvania known as the Wyoming Valley Massacre some 20 years earlier, and Catlin would have heard many stories about Indians as a child. He spent much of his childhood wandering in the woods and searching for Indian artifacts. As a young man, Catlin trained to be a lawyer, and he briefly practiced law in Wilkes Barre. But he developed a passion for painting. By 1821, at the age of 25, Catlin was living in Philadelphia and trying to pursue a career as a portrait painter. While in Philadelphia Catlin enjoyed visiting the museum administered by Charles Wilson Peale, which contained numerous items related to Indians and also to the expedition of Lewis and Clark. When a delegation of western Indians visited Philadelphia, Catlin painted them and decided to learn all he could of their history. In the late 1820s, Catlin painted portraits, including one of New York governor DeWitt Clinton. At one point Clinton gave him a commission to create lithographs of scenes from the newly opened Erie Canal, for a commemorative booklet. In 1828 Catlin married Clara Gregory, who was from a prosperous family of merchants in Albany, New York. Despite his happy marriage, Catlin desired to venture off see the west. Western Travels In 1830, Catlin realized his ambition to visit the west and arrived in St. Louis, which was then the edge of the American frontier. He met William Clark, who, a quarter-century earlier, had led the famed Lewis and Clark Expedition to the Pacific Ocean and back. Clark held an official position as the superintendent of Indian affairs. He was impressed by Catlin’s desire to document Indian life and provided him with passes so he could visit Indian reservations. The aging explorer shared with Catlin an extremely valuable piece of knowledge, Clark’s map of the West. It was, at the time, the most detailed map of North America west of the Mississippi. Throughout the 1830s Catlin traveled extensively, often living among the Indians. In 1832 he began to paint the Sioux, who were at first highly suspicious of his ability to record detailed images on paper. However, one of the chiefs declared that Catlin’s â€Å"medicine† was good, and he was allowed to paint the tribe extensively. Catlin often painted portraits of individual Indians, but he also depicted daily life, recording scenes of rituals and even sports. In one painting Catlin depicts himself and an Indian guide wearing the pelts of wolves while crawling in the prairie grass to closely observe a herd of buffalo. Catlins Indian Gallery In 1837 Catlin opened a gallery of his paintings in New York City, billing it as â€Å"Catlin’s Indian Gallery.† It could be considered the first â€Å"Wild West† show, as it revealed the exotic life of the Indians of the west to city dwellers. Catlin wanted his exhibit to be taken seriously as historical documentation of Indian life, and he endeavored to sell his collected paintings to the US Congress. One of his great hopes was that his paintings would be the centerpiece of a national museum devoted to Indian life. The Congress was not interested in purchasing Catlin’s paintings, and when he exhibited them in other eastern cities they were not as popular as they had been in New York. Frustrated, Catlin left for England, where he found success showing his paintings in London. Decades later, Catlins obituary on the front page of the New York Times noted that in London he had reached great popularity, with members of the aristocracy flocking to see his paintings.   Catlin’s Classic Book on Indian Life In 1841 Catlin published, in London, a book titled Letters and Notes on the Manners, Customs, and Conditions of the North American Indians. The book, more than 800 pages in two volumes, contained a vast wealth of material gathered during Catlin’s travels among the Indians. The book went through a number of editions. At one point in the book Catlin detailed how the enormous herds of buffalo on the western plains were being destroyed because robes made of their fur had become so popular in eastern cities. Perceptively noting what today we would recognize as an ecological disaster, Catlin made a startling proposal. He suggested that the government should set aside enormous tracts of western lands to preserve them in their natural state. George Catlin can thus be credited with first suggesting the creation of National Parks. His Later Life Catlin returned to the United States and again tried to get the Congress to buy his paintings. He was unsuccessful. He was swindled in some land investments and was in financial distress. He decided to return to Europe. In Paris, Catlin managed to settle his debts by selling the bulk of his collection of paintings to an American businessman, who stored them in a locomotive factory in Philadelphia. Catlin’s wife died in Paris, and Catlin himself moved on to Brussels, where he would live until returning to America in 1870. Catlin died in Jersey City, New Jersey in late 1872. His obituary in the New York Times lauded him for his work documenting Indian life and criticized the Congress for not buying his collection of paintings. The collection of Catlin paintings stored in the factory in Philadelphia was eventually acquired by the Smithsonian Institution, where it resides today. Other Catlin works are in museums around the United States and Europe.

Residence discussion its pros and cons Essay Example | Topics and Well Written Essays - 3500 words

Residence discussion its pros and cons - Essay Example Naturally, under any circumstances and in any situation children’s interests should be of primary concern. If the contact with one of the parents is lost, then future of the child is under the threat of problems and disadvantages. Divorce leads to separation and social dysfunction of the family; but it is not separation itself that is harmful for children; it is the way divorce is handled. The justice system of the United Kingdom is involuntarily daily involved into exclusions of such kind1. Exclusion of one parent makes the child think that the latter is bad; consequently he may think that a part of him is spoiled too. Thus the child’s self-esteem and self-assurance are damaged. These dreadful outcomes of divorces could have been changed by the judicial system if they had eliminated discrimination of one parent with regard to another. Child’s best interests wouldn’t be protected if he lived with one parent; fit biological parents have equal rights and pla y equal roles in the lives of their children. Child’s best interests are in active involvement in his life of both fit biological parents. The Government issued Children Act 1989 is considered to be an initial step in shared residence initiation2. In spite of the fact that many years passed after Children Act adoption, shared residence is still considered to be a novelty in the UK. USA and Canada have more loyal attitude to shared residence and this decision after divorce is considered to be an optimal one. The UK Government should care about the fact that children alienated from one of their parents suffer emotional discord and turbulence. When children have to make choice which parent to ‘prefer’, they feel great emotional stress and self-sacrifice. Therefore Equal Parenting Council approves of shared residence.

Wedding Photography Essay Example | Topics and Well Written Essays - 1000 words

Wedding Photography - Essay Example raphers to capture the images that will have meaning for the couple, such as allowing the event to unfold as it does rather than trying to direct it for the ‘perfect’ shot. Finally, it is important to consider the ethics of the situation – are you the first photographer, how do you respond to Uncle Charlie peering over your shoulder and should you digitally enhance images with minor flaws in them in order to provide a more pleasing picture. Examining some of the more important techniques and tips available will help to produce more satisfying results while an understanding of some of the ethics questions involved may help alleviate future problems. As has been mentioned, the wedding photographer must combine more than one role as he or she attempts to capture images of someone’s big day. They must have strong knowledge of portrait photography in terms of lighting and composition. â€Å"Portrait photographers learn lighting ratios such as the normal 3-1 ratio for lighting the face, as well as portrait composition. They then spend time setting up their shots for a desired lighting effect. †¦ They strive to control every aspect of the portrait† (Lee, 2004). This knowledge is often necessary in establishing the group shots of the wedding party and many images of the bride. However, this does not capture the sense of the joyousness of the moment nor does it complete the professional photographer’s duties at a wedding. This is where the photojournalist must come into play. â€Å"The photojournalist on the other hand is ‘quick to draw’ you might say. He or she is able to capture a fleeting mome nt in time. They are on their toes looking for the chance shot† (Lee, 2004). The degree to which a photographer must be a portrait artist or a photojournalist depends greatly on the general trends in society as well as in the wishes and personalities of the couple involved. The more the photographer is able to key in to the mood of the event, the better

Gender Roles in United States Essay Example for Free

Gender Roles in United States Essay Gender role can be defined as number of professed personality trait and manners observed by males or females in a given society.   Different culture imposes a different set of expectations on men and women (faqs, n.d). Every culture has a different number of norms that they use to differentiate a perfect male or female with an imperfect one. Who sets these gender roles? What if one is unable to be the perfect male / female? Is it right to restrict people to grow out of the perceived roles into something that is entirely opposite? Why is it assumed that a female will stay home to cook and clean while a man will be the sole bread earner of the house? An extensive debate has been going on for years regarding this topic. Looking around us a commercial selling razor blade will show a man who is rugged and well built and in a shampoo commercial will have a female who couldn’t be any prettier yet she still does the normal things in life. A magazine will always cover a top model and not a housewife. Why does media always shows beautiful, perfect physique females and tall, handsome men, be it an advertisement of food product or a house or any cars? Though over the years, people are being acceptable towards deviation in gender roles. Men and women are working together to understand and adjust to the shift occurring in gender roles Women work hand in hand with men to support living, media shows program covering normal people from the streets and both genders of a family are involved in taking major decisions. This change will defiantly result in better environment at workplaces, better atmosphere at homes, better standards of living for the young generation and an air of equality will amongst the upcoming generation. References Faqs. â€Å"Gender Roles† (Internet), www.faqs.org (Accessed on January 11, 2009)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.faqs.org/health/topics/8/Gender-roles.html

My Christian Life Essays -- essays research papers

My Christian Life has been â€Å"pleasurable pain† (I will explain what that refers to in detail later). I was born on June 9, 1984. I was blessed to be in a family of Christian. Therefore, I was destined to become a true follower of Christ. I was baptized on August 12 of that year at St. Rose De Lima. Most people say that from the moment I was blessed, I became a disciple of Jesus, a light bearer, but I believe I was a disciple for my Lord and Savior the moment I was born. I was conceived into a Christian family with a strong Christian background. I thank the Lord to this day for blessing me as He did. As it was when I was born and still to this day, I was brought to Church every Sunday. As an infant and a child, I did not understand the true meaning of this. I thought it was just a day I was force to wear â€Å"uncomfortable† clothes and told to be quite (even though I rarely did). I was like most other children, as are some teenagers, I did not want to go to Church. I would run, play sick or try to do anything I could to not attend Church. For this misunderstanding, I only can credit that to my ignorance of my faith. If you were not dying in my house you was presumed to go to Church even if you was not apart on our family. I remember one instance when I slept by a friend’s house and his family, unfortunately, was not a regular participant in Church (I think I knew this). My mother came and picked me up that morning to go to Church. I remember this moment in my life because it showed how strong my family was and will always be in Faith. As me being a Christian, I was taught in a Catholic School. I attended St. Leo the Great Elementary. There, I learned a broad description of my faith and why my faith entitled me to do and act a certain way. I receive my Holy Communion when I was in First Grade I believe. Even then, I did not really understand the true concept of what I embarked on. For this reason, I â€Å"kind of† go against receiving certain sacraments at a young age. Age is a vital part in the strength of our beliefs (a younger person may be weaker than an older one). How many young Christians â€Å"really† understand what they are doing or even saying? If a person does not understand what they are taking apart of, then why should they be included. Today, a person is read their rights and asked at the end, do you understand all of things that were being said. I believe th... ...er away from me. I felt cheated. Until one day I talk to a friend of the family (we call him Uncle Jessey). He made me understand the cycle of death. After all the classes I have sat through dealing with my faith and all I have learned, nothing could have prepared me for this tragedy. I thank God for my Uncle Jessey kind words and for helping me to overcome my grandmother’s death. Another instance I remember is seeing Coach Deleica and Coach Griff at my grandmother’s funeral. At that moment I felt the true presence of my St. Augustine family. A couple of days ago, I attended my senior trip. When I first got there I was just glad to be out of class but as the day progressed I began to talk to God. I began to hear the music of the Lord. I felt lifted at the end of the day. After I leave Church, I always feel lifted (if I go to the right church). I attend St. Peter Claver Church. St. Peter Claver is a predominant black church. It has a gospel type of choir. Mass is last a minimum of 90 minutes. Without this service I would not be able to go on with life. â€Å"I hope that God will forever keep blessing me and watch over my love ones and friends,† St. Joseph and St. Augustine Pray For Us.

For single sex schools

This House believes single-sex schools are good for education Co-educational schools attempt to establish uniformity in the teaching of two groups, boys and girls, who typically learn and develop at different speeds and using different methods. ‘They do not develop in the same way or at the same time; boys favour visual processing and do not have the hand-motor control that girls readily achieve in early grades'. [l] It is widely accepted that ‘boys develop more slowly than girls.. hat's true at every level of analysis'. [2] Furthermore, they develop physically at ifferent speeds, girls often developing earlier which can lead to bullying from the opposite sex for those who either over-develop or under-develop.Therefore, it should come as no surprise that, at least in the United States, elementary school boys are 50% more likely to repeat a grade than girls and they drop out of high school a third more often. 3] If they were taught separately and the curriculum and teachin g was tailored to their needs, drop-out rates would not be so high nor as vastly disproportionate. [1] Gilbert, M. ‘Single-sex schools help children thrive'. The Christian Science Monitor 20 September 2007. 2] Bronski, M. , ‘Single-sex Schools'. Znet, 25 October 2002. [3] Gilbert, M. ‘Single-sex schools help children thrive'. The Christian Science Monitor 20 September 2007.Point Counterpoint Everyone develops at slightly different speeds, however few would advocate everyone should be home-schooled. Ultimately, the curriculum determines the mode of teaching, not the gender composition of the class, and the curriculum can be moulded to suit both girls and boys, faster and slower learners and those with repeat grades that is a manifestation of difficulties in learning and as relevant to heir proximity to girls in the classroom as it is to the higher-achieving boys.Furthermore, the sociologist Cynthia Epstein argues that in fact there is no consensus among psychologist s as to the existence of psychological or cognitive differences between the sexes'. [l] Finally, as Michael Bronski notes, the benefits of same-sex schools cannot be applied across the educational sphere for the private schools where the tests take place admit ‘either only high-achieving pupils or self- select by expelling poorly-performing or misbehaving students'. [2] [1] Kaimer, W. The Trouble with Single-sex Schools'.The Atlantic, April 1998. [2] Bronski, M. , ‘Single-sex schools'. znet, 25 October 2002. Research Spotlight on Single-Gender Education NEA Reviews of the Research on Best Practices in Education If you walked into the average public school classroom in the United States, you'd find an equal number of boys and girls. But some experts suggest it may be time for a change. Single-gender education and the often-spirited dialogue surrounding it have raised a number of issues concerning the best manner to educate boys and girls.In 993, American University profes sors Myra Sadker and David Sadker published their research in Failing in Fairness: How America's Schools Cheat Girls, which describes striking discoveries about fairness in American schools. During a three-year study, trained observers visited more than 100 elementary school classrooms in Connecticut, Maryland, Massachusetts, Virginia, and the District of Columbia and noted student-teacher interactions, including the following: Boys called out eight times as often as girls did. When a boy yelled out, the teacher ignored the â€Å"raise your and† rule and usually praised his contribution.Girls who called out got reminders to raise their hands. Teachers valued boys' comments more than girls' comments. Teachers responded to girls with a simple nod or an 0K, but they praised, corrected, helped, and criticized boys. Boys were encouraged to solve problems on their own, but teachers helped girls who were stuck on problems. Male dominance in the classroom may come as no surprise to a dvocates of single-gender education who suggest that boys and girls are regularly treated differently in coeducational settings nd that both boys and girls could both benefit from single-gender classrooms.Studies suggest that when boys are in single-gender classrooms, they are more successful in school and more likely to pursue a wide range of interests and activities. Girls who learn in all-girl environments are believed to be more comfortable responding to questions and sharing their opinions in class and more likely to explore more â€Å"nontraditional† subjects such as math, science, and technology.In addition, advocates believe that when children learn with single- ender peers, they are more likely to attend to their studies, speak more openly in the classroom, and feel more encouraged to pursue their interests and achieve their fullest potential. Of course, these beliefs have been challenged as well. The American Single-Sex Education for Girls (1998), which notes that s ingle-sex education is not necessarily better than coeducation. According to the report, boys and girls thrive on a good education, regardless of whether the school is single-sex or coeducational.Some findings include: No evidence shows that single-sex education works or is etter for girls than coeducation. When elements of a good education are present† such as small classes and schools, equitable teaching practices, and focused academic curriculum†girls and boys succeed. Some kinds of single-sex programs produce positive results for some students, including a preference for math and science among girls. Additional research on the effectiveness of single-gender classrooms is necessary, but we all can agree that we need to construct an educational environment that meets the social and intellectual needs of boys and girls.

Benjamin Franklin Gender Roles

Gender and the Age of Reason â€Å"In these two books, we have the story of a young man coming of age and finding success in the world and the story of a young woman coming of age and failing to do so. In either book, what gender roles prevailed? † In The Autobiography of Benjamin Franklin, we are reading the path that one man took to go from a middle class child to a well respected adult. Benjamin Franklin created what we know today as the American dream. Today we understand the American dream to be that one can go from rags to riches with a little hard work.The autobiography is based around the age of reason and a time man was thought to be able to be perfected by means of science and invention. The Autobiography of Benjamin Franklin is full of success, however, the male gender prevails much more than the female gender. The Autobiography of Benjamin Franklin begins in 1706, when Benjamin was born. He was the fifteenth of seventeen children. His father, Josiah, had intended t hat Benjamin go to school to become a minister. However, Benjamin showed a great love for reading and writing and soon enough the path to become a minister was abandoned.At age ten, he was soon taken out of school to begin work with his father Josiah. This work included making candles and soap. During this time, Ben’s father taught him the importance of debate, which would stick with Ben for the rest of his life. Not long after, Benjamin began to work for his brother James, a printer. Ben signed an eight year work contract with his brother. Ben disliked his fathers trade and preferred working for a printer because it allowed him to read and hone his writing skills. This brief history of Ben’s childhood alone shows the importance of the male gender during the 1700’s.A female would never have been given a job at a printing press or put through school in the same way that Benjamin was. His success began right when he was born because of his father putting him throu gh school and finding jobs for him. More importantly, his father teaching him the importance of debate is a groundbreaking moment. Benjamin Franklin is known as a political figure and scientist/inventor. Learning the importance of debate at such a young age clearly served him in great and many ways. Benjamin Franklin spent his teen years practicing his writing. In 1720, James started a newspaper known s the New England Courant. According to Franklin, this was the second newspaper in America. Franklin worked as a delivery boy and would publish his own writings anonymously. Franklin often disputed politics and books with another â€Å"bookish lad† by the name of John Collins. One of their arguments speaks directly about the female gender during the 1700’s. â€Å"A question was once, somehow or other, started between Collins and me, of the propriety of educating the female sex in learning, and their abilities for study. He was of opinion that it was improper†¦Ã¢â‚¬  (Franklin, Benjamin.The Autobiography of Benjamin Franklin. New York: Bantam Books, 1982, pg 14. ) Collins shares the same views and mentalities that many men of the 1700’s shared. At the time, it was understood that education and teaching was not to be wasted on women. Not only was it a waste but Collins specifically states that it is improper. â€Å"I took to the contrary side, perhaps a little for disputes sake. † (Franklin. The Autobiography of Benjamin Franklin, 14. ) This statement, made by Benjamin Franklin, is of great importance. He goes against the general population, whether by choice or simply for the sake of argument.When he states that it was perhaps a little for disputes sake, he leaves room for the reader to assume that he was in fact for the education of women. That being said, this doesn’t mean he is wishing their success in following the American dream like many women are more than capable of doing today. Nonetheless, the fact that Franklin promotes their educational well-being at all is a big step and is of significance. Benjamin Franklin doesn’t mention too much about his own family’s success. However, the beginning of The Autobiography of Benjamin Franklin is written as a letter to his son, William.William did succeed however, quite well in fact. He went on to be the royal governor of New Jersey in 1771. Benjamin’s wife, Deborah Read, was never mentioned as being a very successful woman. In fact, together, they lost a son who was only four years old at the time. This death is only given a brief mention, most likely in order to not relive the tragedy. Within Franklin’s family, the male gender prevails. The most significant sign of this is with William Franklin’s rise to royal governor of New Jersey. However, there is also a great deficit within the male gender of Franklin’s family.The passing of Franklin’s second son shows that while the male gender succeeded greatly d uring the Age of Reason, there was also a great loss as well. The 1700’s were designed for a male to succeed. From the beginning of the discovery of America, which was done by Columbus and mostly men, the male gender has taken leadership. It has taken nearly five hundred years for females to become as successful as they are today, and yet they still aren’t equal with men. In conclusion, even if it wasn’t by choice, Benjamin Franklin and the male gender in general were much more successful than the female gender during the 1700’s and the Age of Reason.

From Little Acorns Grow Mighty Physical Education Essays Essays

From Little Acorns Grow Mighty Physical Education Essays Essays From Little Acorns Grow Mighty Physical Education Essays Paper From Little Acorns Grow Mighty Physical Education Essays Paper Subject: Child AND ADOLESCENT MENTAL HEALTH SERVICES IN IRELAND. The Mental Health Act 2001, became jurisprudence on 1 November 2002 and along with subsequent Acts of the Apostless 2006 and update in 2009 should hold guaranteed the betterment of attention for those sing and affected by mental wellness. The debut of this Act meant that any determinations made refering the attention and intervention of a individual affected by mental wellness, should be made in their best involvement and that respect should be given to other individuals that may be deemed at hazard if a determination was non to be made of serious injury ( HSE, 2010 ) . The undermentioned essay will concentrate on the mental Health Services presently available to kids and striplings and why these services despite the purposes and aspirations of the above Act, can frequently be referred to or seen as the Cinderella service, ( Women s Mental Health Council,2010 ) . A faery Tell, a fictional narrative non ever with a happy stoping for those who rely on it. Whilst turning up most kids will demo stray and ephemeral emotional perturbation and/or behavioral troubles, of these kids, some may endure from a degree of perturbation that may in bend interfere with the normal developmental procedure and some signifier of intercession may be deemed necessary. : Mental wellness is defined by the universe Health Organisation 2001, as a constituent of wellness through which an person realises their cognitive, affectional and rational abilities, with good mental wellness a individual is more effectual with get bying with life s stresses/work fruitfully and do a positive part to one s community. ( Share and Lalor, 2009 ) . Harmonizing to the Health Service Executive it is estimated that one in four/five people will see mental wellness jobs in their life-time. ( HSE,2010 ) . The universe Administration 2001, reports that 20 per cent of 15 twelvemonth olds or younger throughout the universe at some point will see mild to severe mental wellness troubles, , but besides states that many of these will stay untreated because/due to the deficiency of services ( Share and Lalor,2009 ) . Many working groups and studies have been improved or implemented since the 2001 Mental Health Act, including the kid and Mental Health Service Report 2009-1010, a Vision for alteration 2006, the specializer Child and Adolescent Mental Health Advisory Group 2009, mental Health Commission 2002, and the Mental Health Expert Advisory Group. A Vision for Change presently in its 5th twelvemonth was launched by Mary Harney the so T A ; aacute ; naiste and Minster for Health and Children in 2006, prior to the recession or recent authorities crisis. This vision was so adopted as the formal national policy for the proviso of mental wellness services and was endorsed by patients advocators for patients and the mental wellness professional community. This vision was to advance a individual centered recovery orientated and holistic attack to mental unwellness and that the programme was to be funded from the sale of preexistent mental wellness lands and belongingss ( HSE, 2010 ) , including the sale and closing of 15 Victorian infirmaries promised by John Moloney during his statement to the House of the Oireachtas on 23 March 2010. Although it would be far to besides add that he did non print a clip line or budget program. The Child and mental Health service ( CAMHS ) have duty for the development of mental wellness services for kids and adolescents up until a younger grownup reaches 18 old ages of age There purpose is the development of 90 nine multi-disciplinary CAMHS squads, of which 50 five are already in topographic point, fifty community squads, to twenty-four hours hospital squads and three pediatric infirmary affair squads in add-on to other recommendations. With so much support being available to organize and implement so may groups and studies betterment should be huge. Deputy John Moloney the so Minister of State during his statement to the House of the Oireachtas on 23 March 2010, is recorded as saying that 70 per cent of mental wellness troubles begin in the kid and adolescent old ages, and that despite the economic down bend that advancement is being maintained in relation to mental wellness services an illustration of these betterments was the doubling of available inpatient beds from the minimum figure of 15 to the tremendous figure of 30 inmate beds, to cover the full population of 20 six counties in a state where the population harmonizing to the 2006 figures from the cardinal statistics office was recorded as being 4,239,848 of which 864,449 were aged between nothing and 14 ( Central Statistics Office, 2010 ) . The failure of mental wellness services available to Children and striplings has been highlighted in recent old ages with newspaper headlines foregrounding the usage of grownup psychiatric wards being used to suit kids every bit immature as 14. Harmonizing to newspapers such as the Belfast Telegraph on 7 October 2010 over one 100 adolescents enduring mental unwellness were admitted to adult psychiatric units during 2010. The graduated table of the job emerged after four adolescents over a few twenty-four hours period were admitted to the same mental wellness service unit at Waterford regional infirmary. It was noted that of the 100 adolescents forty three were under 17 old ages of age and the staying 50 seven were under 18. It was fortunate that at the clip this entrees occurred the amendment to the mental wellness ordinances had non come into force, and was non considered a breach of mental wellness ordinances, from December 2010 the age bound for preventing admittances to adults un its was increased to seventeen and this is due to be raised once more from 1 December 2011 to eighteen. ( Belfast Telegraph,2010 ) . Despite these Numbers 2010 really showed a lessening in kids and striplings being admitted to adult units, harmonizing to Amnesty International, in 2009 two 100 people were admitted to adult units and in 2008 this figure was two 100 and 40 seven. The figure of Children and striplings being admitted to adult units may be diminishing but the existent figure really being admitted to inmates units continues to lift, during the first nine months of 2010, sixty three per cent of immature individual s being treated for mental wellness conditions were admitted to child and adolescent units an addition of 19 per cent on the 2009 figures. This harmonizing to the Department of Health and Children is expected to go on to increase with the gap of the two new 20 bed units in both Cork and Galway ( section of Health and Children.2010 ) . Prior to the execution of the Vision of Change the age cut off age between kids and grownup services was 16 old ages. These additions occurred despite the purposed move off from the infirmary based theoretical account and towards more attention in the community and within the clients ain place ( HSE, 2010 ) . Improvements despite nevertheless minimum are still betterments, from small acorns turn almighty oaks. The HSE published its 2nd one-year study on Child and Mental Health Services on 23 November 2010, This study highlights that within the twelvemonth 1 October 2009 and 30 September 2010 7651 new instances were seen by the CAMHS squads and of these new instances 47 per cent were seen within one month and 69 per cent within three months of the initial referral ( HSE,2010 ) . This study states that waiting lists have decreased by 9.5 per cent stand foring a lessening of 247 individuals compared to the study besides acknowledges that despite this lessening 2370 kids and striplings still await assignments. These 2370 immature grownups all with households, parents, callings, siblings, equals, instructors all waiting an assignment all perchance affected by behaviour jobs of some sort, all indirectly expecting aid to some grade, and all trusting for a positive results. These immature grownup s await assignments despite the fact that the UN Convention on the Rights of the kid states that Governments and relevant subordinate organic structures of province have a duty to take all available steps to guarantee that kids s rights are respected, protected and fulfilled ( ACAMH,2008 ) .. The exact figure of these that could be considered at hazard despite the purposes of the 2001 Mental Health Act remain unknown. Despite apparently little betterments or what the HSE see as a broad scope of community based services such as outpatient clinics, medium support groups places, residential units and acute admittances wards etc. , ( HSE,2010 ) . Orla Barry manager of the Mental Health Commission states that cuts in staffing, edifices unfit for use/purpose, funding cutbacks, deficiency of conformity with basic criterions and with no meaningful programs to drive reform that the HSE is non presenting on its promises ( Amnesty International,2010 ) . Orla Barry besides states that mental wellness disbursement is at its lowest degree in modern history and that over half of the staff cuts in 2010 were from mental wellness which represented nine per cent of the Health service Executive work force ( Healthrisk,2010 ) . Dr Teresa Carey, Inspector of Mental Health Facilities besides paints a subdued position of the mental wellness system and provinces that cardinal to the bringing of effectual mental wellness s ervices is the ability to garner, analyse and manage information, but describes the information capablenesss of the Irish mental wellness service as primitive which has further deductions for the allotment of resources and make up ones minding of staffing degrees ( SIPTU NURSING, 2006 ) This essay will reason that despite recorded betterments to the mental wellness Servicess or the good purposes of all the studies and working groups. Purposes are lone purposes, more evidently needs to be done, for those who merely by age entirely irrespective of the mental wellness job they are sing, are one of the most vulnerable sectors of society and are unable to recommend for themselves. A waiting list regardless of size is still a waiting list. These immature grownups can be sing different grades of mental damage from depression to consider self-harm, and the demand for betterment can merely be enforced, with the Child and mental Health service ( CAMHS ) really saying that good results are most likely if the kid or stripling and their household or carer have entree to seasonably well-coordinated advice, appraisal and grounds based intervention ( HSE,2010 ) . Word Count excepting headers: 1648

Anti Animal Testing of Body Shop

3 million. Anita continued to have a large amount creative control over the company until her death in 2007. Description of the issue There are millions of animals including rabbits, guinea pigs, mice and rats continue to suffer and die an agonizing death behind the companies who refuses to give up the practice for nothing more than human vanity. The body shop cares about the treatment of animals so we are continuing to take a leadership role in protecting animals and seek alternatives to animal testing. There are over 300 of The Body Shop stores in United Kingdom have launched pledge to ban animal testing on cosmetics around the world. We have a strict requirement of the human cosmetic standard which was set by the British Union for the Abolition of Vivisection (BUAV) in order to ensure the process of producing is ethical. Why do we have to against animal testing? All those animals are made to suffer and die in a variety of routine tests for cosmetics products and their ingredients. For example, repeated dose toxicity and reproductive toxicity. Rabbits or rats are force to eat or inhale cosmetics ingredients or have it rubbed onto their shaved skin every day for 90 days and are then killed. As our slogan of â€Å"Beauty with Heart†, we cannot accept this thing happen in the world. We are then in particular to influence all cosmetic industries prohibit in using animal testing for cosmetics or other ingredients that are harmful to animal. Objectives 1. Informational objectives The body shop builds a partnership with Cruelty Free International (CFI) and Leaping Bunny program which is the only standard that ensures there is no animal testing secured at any phase of product development. It is in order to create an industry-changing impact and to provide transferability to others in the cosmetic industries. 2. Attitudinal objectives The body shop builds a relationship with customers by using their powers to influence with suppliers to address and eliminate the animal testing issue. Implementation This issue is crucial to all protect animal organizations and customers. The Body Shop has carried out this campaign with CFI and we seek global ban of animals to test cosmetic. International Values and RD Director of the Body Shop have taken the lead of a long commitment to this cause and Our Technical Compliance Team is responsible for ensuring that no ingredients we use have been tested on animals since the end of December 1990. We do support CFI to achieve a worldwide ban on animal testing. In 1996, we have already collected over 4-million petition signatures and delivered to the European Commission with the success of banning on animal testing for finished cosmetics products in 2004. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. Although European Union has announced the policy on banning animal testing, there is still approximately 80% of the world allows animals to be used in cruel experiments. We still need to continue supporting CFI to achieve this mission. Communication Plan Constituencies Constituent groups include: animal rights organization, animal protection groups, suppliers and their trade organizations; customers, investors, animal scientists and other academic in the animal science arena and media. We focus on one of the target – customers as the main stakeholder that would direct affect our market on cosmetic industries. The Body Shop audits regularly to ensure absolute compliance with British Union for the Abolition of Vivisection (BUAV) Humane Cosmetics Standard (HCS). We are committed to our Against Animal Testing policy as we ever were and to guarantee that one of our products are tested on animals. We communicate clearly on our policies to customers and suppliers; hope to create a bigger influence to all cosmetic users throughout the world. Responses of constituency (Source: Cruelty Free International) As the report has mentioned that we have successfully collected over 4-million petition signatures to support anti-animal testing program. Customers are more willing to put efforts to encourage this program all over the world. To show our promise to influence over 80% of the world, we raise awareness among employees and listen to our stakeholders in order to maintain, measure, monitor and report on our performance. On the other hand, we have invited volunteers to promote our message of against cosmetic testing on animal by creating a 400 people flash mob taking a stance in support of CFI’s campaign in June, 2012. So as to response our stakeholders, we have published our campaign on our official website, www. thebodyshop. co. uk/ . Corporation The Body Shop believes that all animals have their value and respect; we will continue to lead the way of opposing animal testing by demonstrating the highest monitoring standards and clear customer communication. We are glad to gain trust from our customers to support our program, so we have labeled our products against animal testing to ensure the continued awareness of our customers and employees. The body shop is looking forward to build up a good relationship with customers in order to continue our mission of this issue. We also desire to use it purchasing power and influence with customers to address and eliminate the cosmetic animal testing. Our whole company will be involved in this issue especially the connection with our supplier as we need to ensure all of our products are not tested by animals. Therefore, we will first study whether the ingredients can be bought in organic or Fair Trade form and what certification can be provided. We are now part of the leading beauty group in the world, L’Oreal but our commitment and principle of ethical have not changed. This corporation would only make us to have stronger resources to influence the whole world about this issue. Since L’Oreal is well- known for the quality of their scientific research and they have been applying that expertise to finding alternatives to animal testing for cosmetics. One particular success has been the development of a new synthetic epidermis called â€Å"Episkin†, which mimics the physiology and reaction of human skin so well that it can be used to test the effects of many chemicals. We are hopeful that this addition to the range of non-animal test will make a significant difference to overall cosmetics sector, as it has been made available to use for the whole industry. The body shop has founded over 35 years with a positive reputation thanks to all employees and customers’ encouragement. The Body Shop has been praised by customers as the British brand with the best corporate reputation, according to a new survey by brand consultancy Added Value. Despite The Body Shop’s acquisition by the global beauty group, L’Oreal, it remains a brand recognized for its ethical viewpoint, although it may need to keep abreast of changing consumer attitudes to hold onto its leadership position. Nevertheless, we always keep our good reputation to continue persuading other countries on non-animal testing. Messages The body shop has launched several events to convey the message of anti-animal testing through the media. Instance, the biggest ambitious campaign is the partnership with CFI telling the world about the cause of animal testing with facts and empathy to all people who loves beauty with heart. We are calling on governments for a ban on animal testing for cosmetics in every country around the world by signing the pledge at our stores. We have to send a strong message to governments that cruelty-free is not just humane; it is a good way to do business too and these entire signatures by customers or people who love beauty with heart presented to relevant governments and stakeholders who can influence the introduction of a ban. We are proud to have the support of CFI and the pledges with all signatures will enable to do all we can to ensure that no animals are harmed in tests for the cosmetics industry. The body shop has expended the campaign internet to let people who are not located in our stores to give a support on this issue. Apart from the corporation with CFI, The Body Shop has also done different kind of means to promote our message such as labeling our important message â€Å"Against animal testing† on all of our products. We are in processing on holding several beauty contests to get attention from all customers on this issue. For example, we are going to launch two beauty competitions. Beauty with heart make-up competition is a competition aim at showing human’s beauty by using our The Body Shop make-up products. We want to give a message of showing our making procedures of all products are ethical without any harm to animals. Either of showing how natural and pure of our products, the importance of beauty is also one of the main points that we want to give out. Being beautiful is not only for the appearance but also the inner beauty of a person. To love myself is to firstly love others include animals; we have to understand the highest standard of beautiful is being beauty with moral and spiritual. Video education of beauty competition, we want to convey the cruel fact of animal testing on animal to all customers and also students. We have to strike a balance between beauties and ethical on business, we wish to spread our issue to our next generation; therefore video education is the most effective way of telling them the importance of inner beauty. This aims to structure the trustiest part of animal testing process to let people understand animal can be beautiful too if we stop killing and harming them, animal should deserve a fair treat as human being. Through the process of animal testing, we wish to educate or tell the truth of beauty to everyone around the world. The alternatives to using animals to test cosmetics These modern methods are more relevant to humans and have been found to predict human reactions better than the traditional outdated animal tests. According to the CFI, â€Å"to assess skin irritation alternatives such as Reconstituted Human Epidermis, like the skin model EPISKIN, can be used. These tests use reconstituted human skin donated from cosmetic surgery and have been shown to be more effective than the original cruel rabbit Draize skin test that they replace. Models also exist and can be used to replace cruel animal tests for eye irritation, the effects of skin sensitization can be predicted by looking at proteins in-vitro (in a test tube), and phototoxicity can also be assessed with a cell based test. † Furthermore, companies can prove their products are safe by utilizing established ingredients. There are, for example, almost 20,000 ingredients in the European Union’s database for which safety data is available. Evaluation Response of constituencies As noticed above, The Body Shop has already collected over 4 million signatures with estimated 275 million people a year who visit our stores. With over millions of volunteers who support us by making videos and spread our message through social networking devices such as Facebook, YouTube as well as Twitter with a vote on our issue. Corporation After being acquired by L’Oreal, a company accused of using animal testing. There was some speculation over if The Body Shop would continue to have this same standard of no animal testing, but the company seemed to be unchanged, keeping all its values intact. Awards In October 2009, The Body Shop was awarded a ‘Lifetime Achievement Award’ by the  RSPCA (Royal Society for the Prevention of Cruelty to Animals) in Britain. They were given this honor for complying with the strict requirements of the Humane Cosmetics Standards. Result In 2004, European Union is banned the animal testing for cosmetics. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. We have also successfully influenced other beauty companies with the help of CFI to ban on animal testing which has shown on the appendices. Reference Unknown. (2012). Against Animal Testing. Retrieved from http://www. thebodyshop. om/values/AgainstAnimalTesting. aspx The Body Shop International plc. (2012). 2012 Annual value report. Bostrock and Pollitt Limited, London. Retrieved from http://www. thebodyshop. com/content/pdf/global-values_report. pdf Source. (2008). The Body Shop praised by consumers as brand with best reputation in Britain. Retrieved from http://www. added-value. com/source/2008/03/the-body-shop-praised-by-consumers-as-brand-with-best-reputatio n-in-britain/ Cruelty-Free International. (2012). Animal Tests and Alternatives. Retrieved from http://www. rueltyfreeinternational. org/en/the-issue/animal-tests-and-alternatives Tatiana Houdegbe. (2011). The Body Shop. Retrieved from http://fashionwithaheart. wordpress. com/2011/05/20/the-body-shop-csr/ Appendices Ranking of The Body Shop The online CFI Pledge The label of against animal testing on products ——————————————– [ 1 ]. 400 people took a stance against animal testing for cosmetics in support of Cruelty-Free International’s Campaign. With reference on http://www. youtube. com/watch? v=miMoU7GO2JEfeature=related Anti Animal Testing of Body Shop 3 million. Anita continued to have a large amount creative control over the company until her death in 2007. Description of the issue There are millions of animals including rabbits, guinea pigs, mice and rats continue to suffer and die an agonizing death behind the companies who refuses to give up the practice for nothing more than human vanity. The body shop cares about the treatment of animals so we are continuing to take a leadership role in protecting animals and seek alternatives to animal testing. There are over 300 of The Body Shop stores in United Kingdom have launched pledge to ban animal testing on cosmetics around the world. We have a strict requirement of the human cosmetic standard which was set by the British Union for the Abolition of Vivisection (BUAV) in order to ensure the process of producing is ethical. Why do we have to against animal testing? All those animals are made to suffer and die in a variety of routine tests for cosmetics products and their ingredients. For example, repeated dose toxicity and reproductive toxicity. Rabbits or rats are force to eat or inhale cosmetics ingredients or have it rubbed onto their shaved skin every day for 90 days and are then killed. As our slogan of â€Å"Beauty with Heart†, we cannot accept this thing happen in the world. We are then in particular to influence all cosmetic industries prohibit in using animal testing for cosmetics or other ingredients that are harmful to animal. Objectives 1. Informational objectives The body shop builds a partnership with Cruelty Free International (CFI) and Leaping Bunny program which is the only standard that ensures there is no animal testing secured at any phase of product development. It is in order to create an industry-changing impact and to provide transferability to others in the cosmetic industries. 2. Attitudinal objectives The body shop builds a relationship with customers by using their powers to influence with suppliers to address and eliminate the animal testing issue. Implementation This issue is crucial to all protect animal organizations and customers. The Body Shop has carried out this campaign with CFI and we seek global ban of animals to test cosmetic. International Values and RD Director of the Body Shop have taken the lead of a long commitment to this cause and Our Technical Compliance Team is responsible for ensuring that no ingredients we use have been tested on animals since the end of December 1990. We do support CFI to achieve a worldwide ban on animal testing. In 1996, we have already collected over 4-million petition signatures and delivered to the European Commission with the success of banning on animal testing for finished cosmetics products in 2004. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. Although European Union has announced the policy on banning animal testing, there is still approximately 80% of the world allows animals to be used in cruel experiments. We still need to continue supporting CFI to achieve this mission. Communication Plan Constituencies Constituent groups include: animal rights organization, animal protection groups, suppliers and their trade organizations; customers, investors, animal scientists and other academic in the animal science arena and media. We focus on one of the target – customers as the main stakeholder that would direct affect our market on cosmetic industries. The Body Shop audits regularly to ensure absolute compliance with British Union for the Abolition of Vivisection (BUAV) Humane Cosmetics Standard (HCS). We are committed to our Against Animal Testing policy as we ever were and to guarantee that one of our products are tested on animals. We communicate clearly on our policies to customers and suppliers; hope to create a bigger influence to all cosmetic users throughout the world. Responses of constituency (Source: Cruelty Free International) As the report has mentioned that we have successfully collected over 4-million petition signatures to support anti-animal testing program. Customers are more willing to put efforts to encourage this program all over the world. To show our promise to influence over 80% of the world, we raise awareness among employees and listen to our stakeholders in order to maintain, measure, monitor and report on our performance. On the other hand, we have invited volunteers to promote our message of against cosmetic testing on animal by creating a 400 people flash mob taking a stance in support of CFI’s campaign in June, 2012. So as to response our stakeholders, we have published our campaign on our official website, www. thebodyshop. co. uk/ . Corporation The Body Shop believes that all animals have their value and respect; we will continue to lead the way of opposing animal testing by demonstrating the highest monitoring standards and clear customer communication. We are glad to gain trust from our customers to support our program, so we have labeled our products against animal testing to ensure the continued awareness of our customers and employees. The body shop is looking forward to build up a good relationship with customers in order to continue our mission of this issue. We also desire to use it purchasing power and influence with customers to address and eliminate the cosmetic animal testing. Our whole company will be involved in this issue especially the connection with our supplier as we need to ensure all of our products are not tested by animals. Therefore, we will first study whether the ingredients can be bought in organic or Fair Trade form and what certification can be provided. We are now part of the leading beauty group in the world, L’Oreal but our commitment and principle of ethical have not changed. This corporation would only make us to have stronger resources to influence the whole world about this issue. Since L’Oreal is well- known for the quality of their scientific research and they have been applying that expertise to finding alternatives to animal testing for cosmetics. One particular success has been the development of a new synthetic epidermis called â€Å"Episkin†, which mimics the physiology and reaction of human skin so well that it can be used to test the effects of many chemicals. We are hopeful that this addition to the range of non-animal test will make a significant difference to overall cosmetics sector, as it has been made available to use for the whole industry. The body shop has founded over 35 years with a positive reputation thanks to all employees and customers’ encouragement. The Body Shop has been praised by customers as the British brand with the best corporate reputation, according to a new survey by brand consultancy Added Value. Despite The Body Shop’s acquisition by the global beauty group, L’Oreal, it remains a brand recognized for its ethical viewpoint, although it may need to keep abreast of changing consumer attitudes to hold onto its leadership position. Nevertheless, we always keep our good reputation to continue persuading other countries on non-animal testing. Messages The body shop has launched several events to convey the message of anti-animal testing through the media. Instance, the biggest ambitious campaign is the partnership with CFI telling the world about the cause of animal testing with facts and empathy to all people who loves beauty with heart. We are calling on governments for a ban on animal testing for cosmetics in every country around the world by signing the pledge at our stores. We have to send a strong message to governments that cruelty-free is not just humane; it is a good way to do business too and these entire signatures by customers or people who love beauty with heart presented to relevant governments and stakeholders who can influence the introduction of a ban. We are proud to have the support of CFI and the pledges with all signatures will enable to do all we can to ensure that no animals are harmed in tests for the cosmetics industry. The body shop has expended the campaign internet to let people who are not located in our stores to give a support on this issue. Apart from the corporation with CFI, The Body Shop has also done different kind of means to promote our message such as labeling our important message â€Å"Against animal testing† on all of our products. We are in processing on holding several beauty contests to get attention from all customers on this issue. For example, we are going to launch two beauty competitions. Beauty with heart make-up competition is a competition aim at showing human’s beauty by using our The Body Shop make-up products. We want to give a message of showing our making procedures of all products are ethical without any harm to animals. Either of showing how natural and pure of our products, the importance of beauty is also one of the main points that we want to give out. Being beautiful is not only for the appearance but also the inner beauty of a person. To love myself is to firstly love others include animals; we have to understand the highest standard of beautiful is being beauty with moral and spiritual. Video education of beauty competition, we want to convey the cruel fact of animal testing on animal to all customers and also students. We have to strike a balance between beauties and ethical on business, we wish to spread our issue to our next generation; therefore video education is the most effective way of telling them the importance of inner beauty. This aims to structure the trustiest part of animal testing process to let people understand animal can be beautiful too if we stop killing and harming them, animal should deserve a fair treat as human being. Through the process of animal testing, we wish to educate or tell the truth of beauty to everyone around the world. The alternatives to using animals to test cosmetics These modern methods are more relevant to humans and have been found to predict human reactions better than the traditional outdated animal tests. According to the CFI, â€Å"to assess skin irritation alternatives such as Reconstituted Human Epidermis, like the skin model EPISKIN, can be used. These tests use reconstituted human skin donated from cosmetic surgery and have been shown to be more effective than the original cruel rabbit Draize skin test that they replace. Models also exist and can be used to replace cruel animal tests for eye irritation, the effects of skin sensitization can be predicted by looking at proteins in-vitro (in a test tube), and phototoxicity can also be assessed with a cell based test. † Furthermore, companies can prove their products are safe by utilizing established ingredients. There are, for example, almost 20,000 ingredients in the European Union’s database for which safety data is available. Evaluation Response of constituencies As noticed above, The Body Shop has already collected over 4 million signatures with estimated 275 million people a year who visit our stores. With over millions of volunteers who support us by making videos and spread our message through social networking devices such as Facebook, YouTube as well as Twitter with a vote on our issue. Corporation After being acquired by L’Oreal, a company accused of using animal testing. There was some speculation over if The Body Shop would continue to have this same standard of no animal testing, but the company seemed to be unchanged, keeping all its values intact. Awards In October 2009, The Body Shop was awarded a ‘Lifetime Achievement Award’ by the  RSPCA (Royal Society for the Prevention of Cruelty to Animals) in Britain. They were given this honor for complying with the strict requirements of the Humane Cosmetics Standards. Result In 2004, European Union is banned the animal testing for cosmetics. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. We have also successfully influenced other beauty companies with the help of CFI to ban on animal testing which has shown on the appendices. Reference Unknown. (2012). Against Animal Testing. Retrieved from http://www. thebodyshop. om/values/AgainstAnimalTesting. aspx The Body Shop International plc. (2012). 2012 Annual value report. Bostrock and Pollitt Limited, London. Retrieved from http://www. thebodyshop. com/content/pdf/global-values_report. pdf Source. (2008). The Body Shop praised by consumers as brand with best reputation in Britain. Retrieved from http://www. added-value. com/source/2008/03/the-body-shop-praised-by-consumers-as-brand-with-best-reputatio n-in-britain/ Cruelty-Free International. (2012). Animal Tests and Alternatives. Retrieved from http://www. rueltyfreeinternational. org/en/the-issue/animal-tests-and-alternatives Tatiana Houdegbe. (2011). The Body Shop. Retrieved from http://fashionwithaheart. wordpress. com/2011/05/20/the-body-shop-csr/ Appendices Ranking of The Body Shop The online CFI Pledge The label of against animal testing on products ——————————————– [ 1 ]. 400 people took a stance against animal testing for cosmetics in support of Cruelty-Free International’s Campaign. With reference on http://www. youtube. com/watch? v=miMoU7GO2JEfeature=related

Checkout paper Essay Example | Topics and Well Written Essays - 750 words

Checkout paper - Essay Example In the arrangement she does all the chores around the house which makes her fill feel as she owns a daughter. My client is a full time student which limits the time she has to attend to the requirements of her roommate. She also has no time whatsoever to rest on her free time as the responsibility makes her perform poorly in her studies. She wraps up the interview by pointing out that she is angry and cannot continue with the arrangement. . In addition, considering the type of problem she was undergoing it was appropriate for them to fell more embraced rather than queried. I first used clarification at the start of my interview. The client described her problems to me: †³ living with my roommate makes me feel like mum which I do not appreciate †³. The client mentioned she had problems with her roommate. To get a more clear response, I asked her what type of problem (Edgar & Geare 34)†¦ What do you mean by problem...? From this question, the client was provided with an opportunity to provide a narration of the problem she had with her roommate. In summarizing the verbal interview, I asked her if the current situation and all she experienced made her unhappy. I also paraphrased her words to get a more clear response†¦ you think all the work makes you unhappy†¦ I inquired if she considered that her roommate was unfair to her after she mentioned it in her story. By paraphrasing the client was able to summarize in a sentence the general mood of the situation with her roommate. I was also able to make her reflect on the real situation†¦ are you nervous while doing the work†¦ I asked her if she felt nervous while she was doing house work. The response was made through an honest feeling. By describing her feeling she was able to enlighten me on whether or not she was comfortable with the arrangement or not. During the interview the body language was very significant. For this reason, I posed as relaxed and open as I