Apple Is A Company s Competitive Edge - 864 Words

Abstract Apple is one of the largest and well recognized companies as far as technology is concerned. They built a differentiation strategy that sets them apart from their competitors and allow them to sell their products at a higher price while still appealing to a loyal target audience. They have also strive themselves on building an ecosystems that keeps all of their products intertwined with one another and this has proven to be successful for them because they have branched off into several different but relevant markets. Although Apple is a very successful company, since Steve Jobs is no longer a part of the equation, there are many questions concerning whether or not Tim Cook will be able to sustain the company’s competitive edge. In order to fully assess that it is important that we conduct a S.W.O.T analysis not only on Apple but also on its competitor so we can see the areas in which the company strives and those in which they can make improvements. Once all the information i s gathered, it is important for the company to use their strengths to capitalize on their opportunities while minimizing their weaknesses better allowing them to avoid their threats to not only have a competitive advantage for the moment but sustain one for the future. Apple Inc. is a world renowned company, recognized for its contribution to the technological market. The company has been around for over 30 years and in its time has grown and developed with the many changes in theShow MoreRelatedApple Case Study1694 Words   |  7 Pages1. Historically, what were Apple s major competitive advantages? Apple were a very successful company at maintaining competitive advantage over its main competitors, this success can be analysed in more detail using Porter s five forces model which is broken into: 1. The threat of substitute products 2. The threat of the entry of new competitors 3. The intensity of competitive rivalry 4. The bargaining power of customers 5. 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